How It All Started:
How it all started The Gelu adventure began back in January 2013, in Grand Junction, Colorado a charming town known for juicy peaches, snowy peaks, and now, the coolest dessert in town. Armed with cherished family recipes, one small-batch freezer, and a pair of lime-green pushcarts, Gelu rolled onto the scene with a plan as bold as it was simple: free samples for all! The crowds went crazy for Gelu, lining up in a frenzy for that first frosty bite. That’s when we knew… Gelu was a sensation here to stay.
“The Shack”
Gelu’s Original Sweet Spot
As the years flew by, one batch freezer turned into two, and our green carts multiplied like crazy. Gelu was everywhere, but the Gelunatics wanted more!
So, in the summer of 2015 we unveiled The Shack, our first sweet spot serving over 30 Italian ice flavors in one place. It didn’t take long for locals to crown us the BEST in The Dessert Election for four years running.
Chasing the Sun
After years of hibernating through Colorado’s chilly winters, we packed our bags in January 2019 for a bold adventure. The lure of palm trees, endless sunshine, and near-year-round sizzle was irresistible Texas was calling! Our trusty pushcarts found their happy place, dishing out thousands of samples and sparking countless smiles. Now, Gelu’s scooping up joy from over 100 concession trailers, vans, and trucks because in Texas, we go big or go home!
Our First Flavor Ambassadors
As the Gelu craze skyrocketed, we couldn’t keep up alone! In a bold leap, we partnered with our first three licensees, and just like that, our little scoop with massive flavor started dazzling taste buds nationwide.
Scooping Joy Nationwide
Gelu has grown into a coast-to-coast craving. With 60+ licensees and 100+ spots in 16 states, you’ll find us everywhere from ballparks to festivals, zoos to neighborhood streets. And the best part? We’re just getting started.
Gelu’s Italian Ice is happiness in a cup.
Our Mission
Naturally gluten-free, fat-free, and cholesterol-free
Always made with love
Always full of flavor
Always served with a smile
Our Awards
Gelu has captured attention across the country, not just for the taste, but for our promise of fresh ingredients,
feel-good fun, and that unmistakable Italian Ice joy.
Best Food Truck
(2023 & 2024)
Grand Champion – Texas Food Truck Showdown 2022
Best of the West – Grand Junction, CO (4x winner)