Read Our Story
The Origin
Once upon a time, in a town full of peaches and snow called Grand Junction, CO, Gelu Italian Ice came to life in January 2013. Armed with cherished recipes passed down through generations, a single-batch freezer, and two pushcarts, Gelu ventured into the market, capturing the hearts of the locals through the magic of taste. Our story began with a marketing plan crafted on the generosity of free samples — so popular that our employees were nearly trampled in the frenzy!
Growing, But No Pains!
As the years danced on, one batch freezer multiplied into two, and production pirouetted at a dazzling pace! The two little green carts multiplied to six, and with twice as many employees in the mix, Gelu seemed to sprinkle its enchantment everywhere. Yet, this was not enough for the Gelunatics, who yearned for more of our magical concoctions.
In the summer of 2015, Gelu blossomed again as “The Shack” opened its doors. Boasting over 20 Italian ice flavors, The Shack became the town's sweet sanctuary. Locals could now indulge in their daily dose of dairy-free perfection. The love was so sweet that they crowned Gelu the BEST in The Dessert Election for four consecutive years.
Making Moves
After years of spending Colorado winters in hibernation, we made a pivotal decision in January 2019. The call of beaches, palm trees, and yes, scorching hot weather beckoned, and off we went. Texas, with its charm, won our hearts; it was the perfect stage to showcase our carts. Tasting thousands of Gelu samples, Texans quickly became Gelunatics too! Now, we call Houston, Waco, and Maybank our home sweet home, and for this, we extend our heartfelt thanks to YOU, our cherished Gelu family.
Flavors That Dance on Your Tongue
Every flavor at Gelu is a celebration — a symphony of tastes that resonate with the desires of our community. From the classic to the adventurous, Gelu's flavor palette invites you to savor moments that transcend the ordinary. It's not just about indulgence; it's about crafting memories that linger on the taste buds and in the heart.
Starting the process with fine ingredients like fresh fruits, premium juices, natural purees, and specially crafted flavorings, our local Italian ice franchises always craft their signature sweet treats to perfection. With over 30 mouth-watering options, each flavor is a labor of love. Our commitment to using the best ingredients ensures an authentic taste and the refreshing goodness of Italian water ice in every spoonful.